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(IT-NEWSWIRE.COM, May 16, 2015 ) Suffolk, Virginia -- As a small family owned business, the challenge of promoting ones product on the ecommerce platform can be daunting. Survival and Cross is a fitness company that caters to extreme athletes like military personnel, boxers, cross fit communities and others who perform high intensity workout. The company has experienced challenges in promoting their products online due to the number of large corporate fitness brands such as Reebok and Nike. However, recently Survival and Cross has developed a marketing system that will encourage customer loyalty and support.
Customers will first be offered to enter the VIP club upon purchasing their first Survival and Cross product from Amazon.com. On the back of the label of every cable jump rope is a red sticker, inviting them to become a member of this club. However, membership doesn't come without first, proven loyalty.
CEO and Co-Founder, Stephen West, is developing this VIP club where customers who have purchased a Survival and Cross product can sign up and be a part of exclusive special offers. However, customers cannot join for free. To join the VIP, one must first complete a simple task such as leaving a short product review or sharing the product on their Facebook page to complete the club initiation.
Being a part of the VIP club means clients can earn points that stack up and can be redeemed for other product promotions, gear, and special article information. To gain points, one simply has to complete more small jobs through easy step by step promotions and reviews. For example, posting a video of a Survival and Cross cable jump rope during a workout would earn the member points.
Survival and Cross values their customer feedback and the goal for the VIP group is to allow their customer base to give the company personal feedback on how to improve their products and customer service. Each review is taken into account and utilized to improve client satisfaction. More of their product reviews can be found on Amazon.com here: http://www.amazon.com/Speed-Jump-Rope-Training-Adjustable/product-reviews/B00LGXE5NS
About Survival and Cross
Survival and Cross is passionate about two things, quality products and the customer. This is why as a family owned business they take so much pride in the fitness gear they build everyday.
Survival and Cross has one goal: to help each client get into the best shape of their life and stay there.
Survival and Cross
Mary Lancaster
757 597-8967
mary@survivalandcross.com
Source: EmailWire.Com 
Source: EmailWire.com
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