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(IT-NEWSWIRE.COM, July 22, 2015 ) The hair conditioner market has many large vendors offering different types of conditioners. The market is highly competitive with vendor’s competing on the basis of product differentiation, portfolio, and pricing. Vendors are expanding their business by penetrating into newer markets in Africa and APAC.
Over the last few years, growth in the hair conditioner market has been encouraging, thus prompting new entrants to gain a foothold in niche segments. In an attempt to increase their market outreach, vendors are investing heavily in web branding and initiatives. For instance, Tresemme launched an application called Hair Profiler on their website, which recommends products based on a customer’s hair type. With increasing marketing initiatives, the hair conditioner market is expected to reach a market size of over $14 billion until 2019.
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Key vendors in the hair conditioner market
Five leading players dominate the hair conditioner market: -
Henkel
Kao
L’Oréal
P&G
Unilever
Local vendors, especially in APAC and Africa, are very competitive in terms of new product launches and innovations. These vendors have better understanding of customer preferences and have developed a loyal customer base over the years. High prices and local brand loyalty is some concerning issues that large vendors are looking to overcome in this market.
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Other prominent vendors in the market include Alfapar, Avon, Chatters, Colgate, Combe, Farouk Systems, hairjamm, J&J, John Paul Mitchell, Kevin Murphy, La Biosthetique, Macadadamia, Natural oil, Milbon, Moroccanoil, Revlon, Shiseido, Tony & Guy, Unicosmetic, Vogue, and World Hair Cosmetics.
Geographical segmentation of the hair conditioner market
APAC
EMEA
Americas
US is the largest consumer of hair conditioners in the world. The growth of the market in US directly impacts the revenues of the leading vendors in Americas. This market is also witnessing a growing consumer preference towards professional hair care products. Apart from US, Brazil is also a major consumer of hair conditioners in this market.
The study forecasts the APAC region to attain the fastest growth rate during the forecast period. The increase in disposable income and change in consumer buying pattern fuels the demand from this region.
Market segmentation of the hair conditioner market by product type
Professional
Non-professional
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The non-professional segment dominates the market. The price sensitive nature of consumers contributes to its sustained growth. This segment will continue to dominate the market during the forecast period.
However, with economic growth and changing lifestyles, the demand for professional hair conditioners is also on the rise. L’Oréal, for instance, continues to expand its customer base in this segment owing to the popularity of its professional series that includes Expert Absolute Hair Repair Masque, Matrix Biolage, and Purelogy Hydrate conditioner. Paul Mitchell Tea Lavender is another popular professional hair conditioner.
Other sections of the report include an analysis of the following
Comparative analysis of the global hair care market and hair conditioner market
Market shares for the leading brands in the US such as Vogue, L’Oreal, Unilever, and P&G
Rising demand for men’s conditioners
Key drivers, challenges, and trends and their impact on the hair conditioner market
Five forces analysis of the hair conditioner market
SWOT analysis of the leading companies in the hair conditioner market
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