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Global Industry Insight - Tablet PC Market Development and Demand Forecast to 2020

(IT-NEWSWIRE.COM, September 08, 2015 ) The tablet PC market is growing globally with increasing consumer interest towards computing gadgets smaller than a laptop or desktop PC but bigger than a phone and providing efficient functionalities and portability. The arrival of tablets in the market has posed a tough competition for the big players of laptops and desktop PCs in the global market. Tablet shipments witnessed growth of 7.2% in 2014 over 2013. The increasing penetration and faster adoption of the tablets were attributed to special characteristics of tablet devices such as portability, lightweight and small size. Asia-Pacific region consolidated its position as the largest tablet market globally in terms of unit shipments in 2014. Activities such as texting, listening to music, social media, and mobile banking are mainly performed from smartphone devices. Whereas, users choose to execute activities such as web browsing, reading books, watching videos, reading and answering emails through tablets.

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The global tablet PC market is driven by advances in 3D tablets; a designer based artistic freedom and increasing adoption of enterprise class tablets. Various tablets are available to cater to different consumer segments, such as for kids, media and industry. The tablet vendors have also been manufacturing hybrid and convertible tablets, which have gained popularity in the tablet market among consumers of all classes. With the advent of Apple’s iPad in 2010, a new division of consumer device formed the commercial market for tablets In 2014.

Many buyers of their first iPad, particularly iPad 2 or iPad 3, remain committed to their devices because there is no remarkable difference in features of new iPad and old iPad. Apple released the iPad 2 in March 2011 in the market, which remained the most popular iPad, even after recent releases of iPad Air 2 and iPad mini 3 in October 2014. Most of the sales of new iPads had been to net-new buyers who did not already have an iPad. Major companies have recently reduced their near future production size of tablet PC products. The replacement cycle for tablet PCs is expected to lengthen beyond one to two year range as brands are less likely to develop more attractive usage scenarios.

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Tablet PCs are gaining popularity in the healthcare monitoring system owing to the simple explanation of diagnosis process and reduced paperwork handling, which would otherwise be time consuming. Moreover, government initiatives aimed at providing affordable tablets to students at schools and educational institutes are creating new opportunities for the Tablet PC market in the education sector. Companies such as DATAWIND, Micromax, HCL, Swipe Telecom and others are specifically focusing on designing affordable tablets for the education sector.

Some of the major competitors in the table PC market include Apple Inc., ASUSTeK Computer Inc., Microsoft Corporation, Lenovo Group Ltd, Samsung Electronics Co. Ltd, and Acer Inc.

Report Coverage:

Uncovers potential demands in the market
Porter analysis identifies competitive forces within the market
Provides information on the historical and current market size and the future potential of the market
Provides sizes of key regional markets using yardsticks of processes, segments, products, end user and technology, etc (as applicable)
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Scope of Report:

The research offers Tablet PC market size and market forecast for the period 2011 to 2020. The market is breakdown as follows:
By Platform – iOS, Android, Windows, and Others
By Screen Size – 8 inches, 8-11 inches, 11.1 inches and above
By Region – North America, Europe, Asia-Pacific and Rest of World


Gain an overview of the current market situation, historic development, current trends and future outlook of the market in various regions
Identify new and different windows of opportunity to cover loopholes in the product portfolio and align them as per the markets with a greater growth potential
Develop strategies for market entry and expansion by identifying the segments that ensure growth
Frame informed and customized strategies for each region depending on constraints, trends and patterns of the market in each country
Create competitive counter- strategies, from data that tracks and analyzes the trends of companies entering and leaving the market

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