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(IT-NEWSWIRE.COM, March 01, 2017 ) According to Publisher, the Global Mobile Advertising Market is valued at $19.4 billion in 2015 and is expected to grow at a CAGR of 26.4% to reach $99.9 billion by 2022. Uptake in smart phones and tablets, as well as the fusion of consumer behaviour on computers and mobile devices are the major factors favoring the market growth. However, heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for the market.
Search advertising commanded the market as it is majorly preferred by the industries such as Banking, IT, and FMCG. It offers an opportunity to place online advertisements on the webpage that shows results from search queries, however this type is majorly adopted by advertisers. In-App advertising is anticipated to grow at a significant CAGR owing to the growing count of mobile applications for various industries. Smartphone held the largest share and is also expected to be fastest growing segment due to high penetration rate of smartphone devices across the world. North America commanded the global market with U.S. being the major revenue contributor. Asia Pacific is expected to be the fastest-growing region over the forecast period due to increased usage of Internet by consumers in the region.
For more information http://www.reportsweb.com/mobile-advertising-global-market-outlook-2016-2022
The key players in Global Mobile Advertising Market are Amobee, Inc., AOL, Apple Inc., Chartboost, Drawbridge, Euclid Analytics, Facebook, Inc., Flurry, Flytxt, Google, Inc., Inmobi, Microsoft Corporation, Millenial Media, MoPub Inc., Nokia, SAP SE, Tune, Inc., and Yahoo! Inc.
-Reporting And Analytics Solutions
-Mobile Proximity Solutions
-Content Delivery Solutions
-Advertisement Campaign Solutions
Advertising types Covered:
-Mobile Digital Coupons Advertising
-Other Advertising types
-IT and Telecom
-Defence and Government
-Transportation And Logistics
-Consumer goods and Retail
-Media And Entertainment
-Energy, Power, And Utilities
-Fast Moving Consumer Goods (FMCG) Sector
-Desktops, Laptops, And Notebooks
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-Rest of Europe
-Rest of Asia Pacific
-Rest of the World
13 Company Profiling
13.1 Amobee, Inc.
13.3 Apple Inc.
13.6 Euclid Analytics
13.7 Facebook, Inc.
13.10 Google, Inc.
13.12 Microsoft Corporation
13.13 Millenial Media
13.14 MoPub Inc.
13.16 SAP SE
13.17 Tune, Inc.
13.18 Yahoo! Inc.
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