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Web Content Management Market Share, Growth Prospects and Key Opportunities by 2026

(IT-NEWSWIRE.COM, April 15, 2022 ) The report "Web Content Management Market by Component, Solution (Standalone & Integrated), Application (Website Management, Social Media Management, Workflow Management), Deployment Mode, Vertical, and Region - Global Forecast to 2026", size to grow from USD 6.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period. Various factors such as customer shift towards video-based content across the Over-The-Top (OTT) platform, and adoption of AR and VR to enable companies to modify website content are expected to drive the demand for WCM solutions and services.

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COVID-19 is disrupting the world, businesses, and economies, thus impacting the livelihood of people, their interactions, and the way they manage their businesses. The ability to sustain has become the new normal for enterprises as they are shifting their focus from growth opportunities and concentrating on implementing drastic measures to mitigate the impact of the COVID-19 pandemic. The competition among major WCM companies is expected to be furious as most upcoming projects are on hold due to the pandemic. Hence, several companies would fight to gain a single project. Businesses have already started their efforts to return back to normal and are facing multiple challenges on the customer as well as the operational side. The pandemic has raised the importance of digital experiences, increasing the importance of digital transformation. Vendors in the WCM market struggle to offer users more scalable WCM systems across digital channels. Organizations are under pressure to scale their businesses digitally and innovate faster to respond to market demands.

The cloud segment to grow at a higher CAGR during the forecast period

The WCM market by deployment mode has been segmented into on-premises and cloud. The cloud segment is expected to grow at a rapid pace during the forecast period. The high CAGR of the cloud segment can be attributed to the availability of easy deployment options and minimal requirements of capital and time. These factors are supporting the current lockdown scenario of COVID-19 as social distancing, and online purchasing of goods hit the industry and are expected to drive the adoption of cloud-based WCM solutions and services. Highly secure data encryption and complete data visibility and enhanced control over data in terms of location and the real-time availability of data for extracting insights are responsible for the higher adoption of on-premises-based WCM solutions and services.

The services segment to grow at a higher CAGR during the forecast period

The WCM market is segmented on the basis of components into solutions and services. The services segment is expected to grow at a higher CAGR during the forecast period. This growth is attributed to the growing digitalization and increasing customer shift toward online purchases, which have made it difficult for companies to cope with the ever-increasing volumes of customer data and extract actionable real-time insights from the data during the pandemic.

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North America to hold the largest market size during the forecast period

North America is the largest revenue contributor to the global WCM market. The region is witnessing significant developments in the WCM market. Many WCM providers are adopting various growth strategies to strengthen their positions in the market. The US government has provided support by promoting an ideal environment for research and innovation, leading to advancements in various fields of science and technology. APAC has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period. The growing awareness for companies to edit images, videos, and content in real-time to make faster business decisions in key countries, such as China, India, and Japan, is expected to fuel the adoption of WCM solutions and services. The commercialization of AI and ML technology, giving rise to generate real-time data, and the need for further advancements to leverage its benefits to the maximum are expected to drive the adoption of WCM solutions and services in the region.

Major vendors in the global WCM market include include include Adobe (US), Microsoft (US), Oracle (US), OpenText (Canada), RWS (UK), Progress (US), Upland Software (US), RWS (UK), HubSpot (US), HCL (India), e-Spirit (US), Sitecore (US), Kentico (Czech Republic), Frankly Media (US), Duda (US), Agility (Canada), GX Software (Netherlands), Solodev (US), Siteglide (UK), Amplience (England), Contentful (Germany), Contentstack (US), Storyblok (Austria), Brandcast (US), Webflow (US), Bynder (Netherlands), Docsie (Canada), GraphCMS (Germany), Pantheon (US), and Strapi (France).

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