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Fledgling Start-Up Launches First Product

On The Go Stroller Organizer By Ethan & Emma

(EMAILWIRE.COM, January 12, 2015 ) Miami, FL -- After much anticipation created by, the new baby product company Ethan & Emma has finally released their long-awaited On The Go Stroller Organizer exclusively on The organizer went through a meticulous development process even before the launch of, Ethan & Emma CEO Joe Lau credits the high interest of parents and expected success to ecommerce strategies.

Lau explained that it was absolutely necessary to reach their audience early if Ethan & Emma wants to be competitive in the marketplace. Lau claims that the internet is essential in that respect as it allows him to tell their would-be customers their story and what they are trying to accomplish, while creating an open dialogue so that all needs are being met.

The early input Lau received through was an instrumental component in the final stages of the product development as he wanted to make sure that they stood by their promise of creating products by parents for parents. He didn't want to end up with a product that was just for parents that work for Ethan & Emma, but parents everywhere.

Lau went on to congratulate his team and everyone involved, including consumer contributors to the website for their feedback, for helping to him to create the product he set out to make when he had finally grown tired of spilled drinks that never stayed at temperature anyway, as well as inadequate storage space and compartments to take and organize everything he wanted and needed while out with his daughter.

Lau said that he didn't want to settle for what was simply on the market already because what was available wasn't working for him as a parent. He found that in most cases the organizers he tried created more problems than they resolved.

Consequently, it shouldn't come as a surprise then to find that Lau is extraordinarily proud of what they have been able to achieve with the stroller organizer as he and his team have been able to find a way to address every problem put forth to him by the development team and, importantly, consumers through the website. Now that the stroller organizer has been such a huge success Lau can't wait to get back to work on resolving more day-to-day problems parents face as this is only the start of their adventure.

Ethan & Emma's new stroller organizer features a spacious center compartment with a silent, magnetic closure for storing and retrieving diapers, wipes, pacifiers, toys and other essentials; a dedicated pocket for phones for easy access on-the-go; deep, insulated cup holders to prevent spills and keep drinks at temperature; a detachable front pocket with multiple compartments for storing valuables; and a fold-down mesh bag for additional storage. It also comes with a free bonus eBook that details a hundred ways for parents to get the most out of their time and money with their children.

About Ethan & Emma

Joe Lau, the founder of Ethan & Emma, designed a stroller organizer bag for his daughter after realizing that he couldn't find what he wanted elsewhere. With a retail and manufacturing background he successfully designed the On The Go stroller organizer and put it into production where it has been purchased by parents in a similar situation searching for an organizer that suited their needs.

Ethan & Emma

Joe Lau


Source: EmailWire.Com


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