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(IT-NEWSWIRE.COM, March 10, 2018 ) Global Clickstream Analytics Market Research Report 2017
Clickstream analytics is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits and in what order. There are two levels of clickstream analysis, traffic analytics and e-commerce analytics. Benefits of clickstream analytics include – better performance, more powerful and actionable business intelligence, cost efficiency, reduces development effort, click-path optimization, market-basket analysis, next best product analysis, website resource allocation, and customer segmentation on a granular level.
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The clickstream analytics ecosystem comprises key vendors, such as Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US). Other stakeholders of the clickstream analytics market include analytics service providers, consulting service providers, Information Technology (IT) service providers, resellers, enterprise users, and technology providers.
Market Dynamics:
1. Market Drivers
1.1 Increasing multichannel marketing
1.2 Advancements in predictive management
1.3 Rising adoption of mobile technology providing multiple digital touchpoints
1.4 Growing e-commerce leading to unprecedented growth in consumer data
2. Market Restraints
2.1 Issues with real-time clickstream data analytics
2.2 Poor data collection and identifying business requirements
2.3 Concerns for data privacy
2.4 Availability of open source clickstream analytics solutions
Research Methodology:
Research study on the Global Clickstream Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
Table of Content
1 INTRODUCTION OF GLOBAL CLICKSTREAM ANALYTICS MARKET
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY
4 GLOBAL CLICKSTREAM ANALYTICS MARKET OUTLOOK
5 GLOBAL CLICKSTREAM ANALYTICS MARKET BY APPLICATION
6 GLOBAL CLICKSTREAM ANALYTICS MARKET BY ORGANIZATION SIZE
7 GLOBAL CLICKSTREAM ANALYTICS MARKET BY COMPONENT
8 GLOBAL CLICKSTREAM ANALYTICS MARKET BY DEPLOYMENT MODE
9 GLOBAL CLICKSTREAM ANALYTICS MARKET BY VERTICAL
10 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY GEOGRAPHY
11 GLOBAL CLICKSTREAM ANALYTICS MARKET COMPETITIVE LANDSCAPE
12 COMPANY PROFILES
13 Appendix
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About Us:
Key Market Insights is a stand-alone organization with a solid history of advancing and exchanging market research reports and logical surveys delivered by our numerous transnational accomplices, which incorporate both huge multinationals and littler, more expert concerns.
Key Market Insights
sambit kumar
8007533694
sambit.kumar@kminsights.com
Source: EmailWire.Com 
Source: EmailWire.com
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